Since 1932, Tower Optical has proudly designed, manufactured, and operated iconic binocular viewers in the USA. Our viewers have become a fixture at scenic destinations across North America like the Empire State Building, Rockefeller Center, Niagara Falls, and the Golden Gate Bridge.
Used by millions of visitors annually, and recognized by generations for their timeless design and enduring craftsmanship, our viewers have cemented themselves as a piece of American history.
For more than ninety years, Tower Optical has stood at the intersection of American ingenuity, craftsmanship, and discovery. What began in 1932 as a family-owned workshop has grown into a company whose viewers have accompanied generations of travelers, families, and dreamers as they take in the most breathtaking vistas in North America.
Our binocular viewers are not just instruments, they are part of the memory-making ritual at landmarks, parks, and attractions. From a child’s first glimpse of elephants at a zoo, to a couple gazing out from the Empire State Building, our viewers have quietly helped capture moments of wonder and connection.
Hand-assembled in the United States with uncompromising attention to detail, each viewer carries forward a tradition of durability and timeless design. While our craftsmanship honors the past, our innovations ensure they remain at home in the present, built to endure the elements while embracing new technologies for today’s audiences.
Tower Optical continues to be guided by a simple mission: to inspire curiosity, bring people closer to the world around them, and preserve a beloved piece of Americana for future generations.
Each viewer tells a story. With fewer than 2,000 produced, every unit has its own unique legacy of historical sites across the US.
Forged from durable bronze and iron, our weatherproof viewers are built for generations, not seasons.
Each viewer includes a lifetime parts warranty, responsive phone support, installation & maintenance instructions.
Our viewers bring landscapes to life, connecting guests of all ages to the beauty around them.
