For more than 90 years, The Tower Optical Company has helped millions of people experience the world in sharper detail. Our binocular viewers have become a fixture at America’s most famous landmarks and scenic destinations, from the Grand Canyon and Niagara Falls to the Empire State Building and countless state parks.
Each viewer we build represents our ongoing commitment to precision optics, durable engineering, and dependable craftsmanship. Trusted by parks, cities, and private attractions nationwide, Tower Optical continues to set the standard for long-lasting, American-made viewing equipment.
For more than 90 years, Tower Optical has stood at the intersection of American ingenuity, craftsmanship, and discovery. What began in 1932 as a small family-owned workshop has grown into a company whose binocular viewers have accompanied generations of travelers, families, and dreamers as they take in some of the most breathtaking vistas across North America.
Our binocular viewers are part of the memory-making experience at landmarks, parks, and attractions. From a child’s first glimpse of elephants at the zoo to a couple gazing across a skyline from an observation deck, Tower Optical binocular viewers have quietly helped capture moments of wonder, connection, and discovery.
Hand-assembled in the United States with uncompromising attention to detail, each viewer carries forward a tradition of durability and timeless design. We use corrosion-resistant materials, precision-ground optics, and weatherproof construction to ensure lasting performance. Our goal remains simple: to make every view clear, accessible, and unforgettable.
Coin-operated binocular viewers allow visitors to see distant landmarks, wildlife, and landscapes up close. Each viewer operates by inserting a coin or using a contactless tap-to-pay feature, unlocking the optics for one to two minutes of clear magnification. Designed for public spaces, these viewers are built to endure all weather conditions and heavy daily use.
Each viewer includes:
Tower Optical binocular viewers are installed in hundreds of destinations across the United States and continue to expand to new locations every year. Our viewers enhance sightseeing experiences at some of the most recognizable and visited landmarks in the country.
You’ll find Tower Optical equipment in:
Tower Optical equipment can be found at many of the nation’s most visited landmarks, national parks, and scenic destinations. Our binocular viewers attract millions of users every year and have become a trusted feature for enhancing tourism experiences across the United States. Site operators choose Tower Optical because our products increase visitor engagement, extend stay times, and generate consistent revenue.
Popular Tower Optical installations include:
Each viewer has a story; with less than 2,000 built, and no plans to build more, each viewer ordered has a rich history and is immaculately refurbished to feel like new.
Crafted from cast iron and chrome-plated bronze and weighing about 300 pounds; our all-weather viewers are engineered to last a lifetime with minimal maintenance.
Each viewer includes a lifetime parts warranty, responsive customer service, installation & maintenance instructions.
Our viewers enhance the guest experience at every location, helping people of all ages connect with the beauty of their surroundings.
If you manage a park, resort, observation deck, or waterfront attraction, Tower Optical can help you enhance your visitors’ experience. Contact Tower Optical Company today to learn more about our binocular viewers, ADA-accessible bases, and revenue-share options. Discover why Tower Optical continues to set the standard for public viewing equipment across the United States.
